Bluechip NFT project Moonbirds signs with Hollywood talent agents UTA
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CryptoPunks founders Larva Labs were the first ones to pave the way back in September 2021, signing a deal with UTA to represent the firm’s IP across TV, film, video games, licensing and publishing.
The next month Yuga Labs — which now owns CryptoPunks — followed suit by signing up with UTA to push the Bored Ape Yacht Club IP into movies, TV, music and gaming. While the most recent occurrence before PROOF was the deal between UTA competitors WME and NFT start-up Boss Beauties.
