Reddit engineer shares strategy behind NFT onboarding at EthCC

Mirela Spasova, a Reddit senior engineer on the Collectible Avatars project, took to the master stage at the

In the presentation, Spasova explained how they structured the messaging for interacting with new users, placing emphasis on the product’s benefits, value and overall user experience. In her words:

“You’re getting a blockchain-backed collectible, and no NFT provides all of that.”

Spasova concluded that the user experience strategies applied to Reddit Collectible Avatars led to the onboarding of over eight million users to wallets. She also noted the positive side effects, such as fostering organic community engagement between artists and users within the ecosystem. Additionally, users’ investment in building various tools on collectible avatars has enriched the overall experience for the community, she said.

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