Elon Musk rebrands Twitter Blue subscription services to X Premium

After a major rebranding of the popular social media platform Twitter to X, Elon Musk has now rebranded the popular Twitter Blue subscription services to X Premium.

The X Premium subscription services come with an ad revenue sharing model that will make all eligible X Premium subscribers eligible for a share of the ad revenue based on their engagement on the platform.

Only those X Premium subscribers will be eligible for ad revenue who receive at least 15 million total impressions on their posts in the last three months, have at least 500 followers, and must be at least 18 years old. Musk also notified that all ad revenue generated from non-subscribers will be kept by the platform.

To be eligible for your ad revenue share, you must be an X Premium (Blue) subscriber.

The ad money will otherwise be kept by X if you are not an X Premium (Blue) subscriber.

This program is open to everyone.

— Elon Musk (@elonmusk) August 5, 2023

X started sharing ad revenue in a surprise move last month where many Twitter users reported receiving their share of the revenue. On July 28, the ad revenue feature went live for all Blue subscribers. In a Twitter conversation, Musk noted that the revenue will be determined from the time he first promised it in February.

Twitter just paid me almost $25,000. pic.twitter.com/oIJ2Ycymzb

— Brian Krassenstein (@krassenstein) July 13, 2023

The ad revenue is shared based on advertisements posted in the comments of the user tweet replies. This format is quite similar to TikTok where instead of posting ads on the main feed, the platform usually posts them in the comments. Thus both X and TikTok incentivize users with more comments and reply activities under their posts.

However, within a week, the X support account notified that it has been overwhelmed by the number of premium subscribers and thus might take some time to review and pay out eligible accounts.

The number of people signing up for ads revenue sharing has exceeded our expectations. We need a bit more time to review everything for the next payout and aim to get all eligible accounts paid as soon as possible.

Thank you for your patience!https://t.co/5n4lo5H2yf

— Support (@Support) August 5, 2023

Musk has been very vocal about making X into an “everything app.” Just weeks after his takeover, Musk launched a Twitter Blue subscription that allowed users to buy blue tick verification marks from Twitter, with the product later evolving into a premium service that made way for subscribers to earn a portion of the ad revenue.

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