November 15, 2024

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Huobi’s new name, HTX, raises community eyebrows

1 min read
Huobi’s new name, HTX, raises community eyebrows

Cryptocurrency exchange Huobi is celebrating its 10th anniversary with a controversial marketing move — the firm is rebranding from “Huobi” to “HTX,” echoing bankrupt exchange FTX.

Huobi 

Some cryptocurrency observers also argued that Huobi was rebranded “after getting into legal trouble.” It’s unclear what legal troubles were implied, as the exchange has been denying that it’s facing any issues. In early August, it denied reports suggesting it was close to insolvency and that Chinese police had arrested some of its senior executives.

Previously, Huobi Global was also ordered to close its operations in Malaysia following an enforcement action from the country’s securities regulator in May 2023.

Huobi did not immediately respond to Cointelegraph’s request to comment.

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