GuocoLand BrandVoice: A New Way Of Living In The Heart Of The City

The two distinct residential developments of Guoco Midtown offer an exciting blueprint for modern, integrated urban living.

Imagine walking through a verdant forest in the heart of a bustling city, where the soothing ambience of nature offers a welcome retreat from the stresses of urban life. This alluring contrast is the essence of Midtown Modern, a luxury residential development ideal for families seeking a green sanctuary in the city.

Just across the street from Midtown Modern lies another groundbreaking residential concept. Midtown Bay is designed for professionals and couples who desire a home and neighborhood that are in tune with the vibrant rhythms of their social and professional lives. Whether its adaptive living-dining spaces that transform to meet the demands of entertaining and working or the dizzying array of dining and cultural offerings just a stone’s throw away, Midtown Bay offers a lifestyle free of traditional boundaries.

Together, Midtown Modern and Midtown Bay are the distinct residential components of the integrated development Guoco Midtown, which presents a bold vision of what the “City of the Future” should look like. Guoco Midtown combines commercial, residential, retail and public spaces into a cohesive whole, offering residents unparalleled convenience with a wealth of amenities, dining and entertainment options right at their doorstep.

Bringing The Forest To The City

The 558-unit luxury condominium Midtown Modern takes a leaf from nature’s book, introducing a “Garden in the Woods” concept into the city. This development offers 10 distinct natural settings for residents and their families to immerse themselves in.

“Midtown Modern’s concept is all about bringing nature right to the doorstep, so it’s like having a small getaway without leaving home. It’s about giving residents the opportunity to enjoy some green space, relax, and take a break from the urban hustle while still being right in the heart of the action,” says Dora Chng, Director (Residential) at GuocoLand, the developer behind Guoco Midtown.

Meanwhile, Midtown Modern’s spacious 4-bedroom units, ranging from 1,432 to 1,808 square feet, present a golden opportunity for multi-generational families to live in the city center. Indeed, the larger 1,800 square feet units are designed with two master bedrooms, with the junior master bedroom ideal for grandparents.

A Lifestyle Haven For Urban Dwellers

Midtown Bay, on the other hand, is designed with professionals and couples in mind. Located in a dynamic neighborhood lined with fine-dining establishments and quality street food, luxury retail offerings and leading museums and galleries, the 219-unit development serves as an extension of residents’ active social lifestyles.

With Midtown Bay within walking distance of so many nightlife options, the party doesn’t have to end when the lights come on. Residents can continue socializing with their friends at the condominium’s common spaces that are designed for entertaining or in their own luxury homes.

“Picture having dinner and drinks with your friends in the neighborhood. When things start to close but you’re not ready to call it a night, all you have to do is head upstairs to your place. That’s the lifestyle we’re aiming for at Midtown Bay—keeping the good times going without any hassle. It’s all about making your home a natural extension of your lifestyle,” says Chng.

Midtown Bay’s adaptable units can also be easily reconfigured into a home office, and its seamless connectivity to Midtown Hub, a network space outfitted with a comprehensive suite of business facilities, is ideal for today’s world of remote and hybrid work.

The Final Piece In The Puzzle

Despite their differences, Midtown Bay and Midtown Modern share a prestigious address as part of Guoco Midtown. Nestled in the Bugis and City Hall district, Guoco Midtown is perched right above the Bugis MRT station that connects to both the Downtown and East-West Lines. Sheltered walkways connect residents to nearby retail and office developments like Suntec City, Marina Square and Millennia Walk, reflecting the development’s hyper-connectivity.

“Guoco Midtown is the final piece of the puzzle in the area that not only connects to the Bugis MRT station and nearby establishments but also links to a myriad of amenities. The extended sheltered walkways allow you to easily travel all the way to the National Gallery and even to Marina Bay on foot, offering seamless connectivity that is second to none,” says Chng.

Creating A Sense Of Community

Guoco Midtown is committed to fostering strong community bonds across its developments and the surrounding neighborhood. To this end, it will curate a vibrant calendar of events, workshops and forums to promote social interaction and community building among residents.

Through the contrasting yet complementary residential components of Midtown Bay and Midtown Modern, Guoco Midtown offers a new vision of modern living, but also enriches the urban fabric of Singapore’s city center.

Says Chng: “By offering a diverse range of offerings in the neighborhood, numerous connectivity options and bringing together different communities, residents of Guoco Midtown no longer have to compromise their quality of life when they reside in the city. This is why we believe it is the ‘City of the Future.’”