Google updates policy to allow ads for US crypto trusts

Tech giant Google has updated its cryptocurrency-related advertising policy to allow ads about crypto trusts from the end of January, the same month that spot Bitcoin (

The policy change comes as Bloomberg’s ETF analysts have pinned 90% odds of a U.S. spot Bitcoin ETF approval by Jan. 10, 2024, with the potential that multiple pending applications are approved at once.

There are 13 Bitcoin ETF applicants and public details about their approval processes are scarce. Many fund managers — including BlackRock, Grayscale and Fidelity — have met with the Securities and Exchange Commission, reportedly to discuss “key technical details” about their ETF bids.

The crypto space is betting on approvals. Bitcoin is up nearly 74% in the past 90 days, and some analysts expect a new all-time high next year.

Magazine: Web3 Gamer: Games need bots? Illivium CEO admits ‘it’s tough,’ 42X upside