Sonic Labs pivots from speed to survival with business-first strategy

Sonic Labs, the organization behind the Sonic layer-1 blockchain, announced a major strategic shift as it pivots from emphasizing transaction speed to building long-term business value and token sustainability.

After claiming industry-leading performance last year, Sonic Labs said its next chapter will focus on upgrades that deliver measurable financial outcomes, including new Ethereum and Sonic Improvement Proposals (EIPs and SIPs), token supply reductions and revamped rewards for network participants.

“Every decision we make moving forward will be guided by the principles of building real value, with price, growth, and sustainability always in focus,” according to Mitchell Demeter, the new CEO of Sonic Labs.

The new focus aims to bring “measurable, lasting value” for builders, validators and token holders, wrote Demeter in a Tuesday X

Sonic claims to be the world’s fastest Ethereum Virtual Machine (EVM) chain, with a “true” finality of 720 milliseconds (ms) — the assurance that a transaction is irreversible, which occurs after it is added to a block on the blockchain ledger.

The project garnered attention in the crypto industry since its testnet achieved a 720 ms finality on Sept. 8, 2024.

Sonic Labs announces New York office to refocus on institutional partnerships, policy efforts

Sonic Labs also announced the opening of a new office in New York, to bolster its US expansion by renewing focus on “institutional engagement and policy relationships.”

“Part of this expansion includes building out our institutional sales arm to engage investors and enterprise partners looking to adopt blockchain infrastructure,” added Demeter, in his first public announcement as CEO.

The news may come as a welcome sign for Sonic token holders. The token has been in free fall since the protocol rebranded from Fantom in January, with a decline of over 80% since the rebranding and more than 20% in just the past month, according to data from the crypto intelligence platform Nansen.

Moreover, the industry’s leading traders by returns, or “smart money” traders, have been exiting their positions. This cohort sold a cumulative $245 million worth of S tokens in the past week.

While “price alone isn’t the goal,” the CEO added that Sonic Labs will focus on creating a solid foundation for the token’s long-term growth.

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