Snoop Dogg revealed as co-founder of Web3-powered livestream platform

American rapper and actor Snoop Dogg has been revealed as one of the co-founders of a Web3-powered live streaming app called “Shiller” — adding to yet another Web3 partnership fothe well-known hip-hop artist. 

The app is described as a “live broadcast platform” that aims to combine Web3 technology with real-time live-streaming content. The rap star has been named as a co-founder of the app, along with technology entrepreneur Sam Jones.

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It was due for a January release but was delayed for three months to April 2023, according to Shiller’s latest update on Mar. 2.

Creator economy movement

The launch of Shiller appears to be part of a broader creator economy movement where Web3 will likely play a role.

While “Web1” enabled users to write HTML and read content, “Web2” enabled user-to-user interactions, which was brought to the masses by a few social media monopolies, such as Facebook, Google and YouTube.

The “Web3” movement aims to eliminate these intermediaries by providing creators with complete ownership over their content and the monetization that flows from it.

Related: Music NFTs are helping independent creators monetize and build a fanbase

Decentralized messaging platforms are beginning to emerge too, with one named “Damus” attempting to become a “Twitter killer.”

The Jack Dorsey-backed “Damus” went live on the Apple App Store on Feb. 1, which is built on a decentralized network enabling encrypted end-to-end private messaging network called “Nostr.”

The platform comes with built-in Bitcoin (BTC) payments on the Lightning network.