Here’s how big food and beverage brands are using NFTs: Report

Papa John’s — a pizza take-out chain — entered the NFT market with its “Hot Bags” collection. These NFTs showcased handbag designs to promote their new business line, Papa John’s X Cheddar, which offers merchandise. The NFTs were minted on the Tezos blockchain, with the numbers symbolizing the company’s founding year (1984).

However, the report mentions that NFT adoption in the food and beverage industry is hindered by technical complexities, especially for smaller producers. Limited awareness among consumers and industry stakeholders about NFT benefits also poses a challenge.

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